The performance specialists: the missing piece of your mobile acquisition team
The performance specialists: the missing piece of your mobile acquisition team
We're not just another agency. We're your embedded user acquisition team specialized performance experts that integrate into your workflows to scale mobile apps and games.
We're not just another agency. We're your embedded user acquisition team specialized performance experts that integrate into your workflows to scale mobile apps and games.
Battle-tested performance experts scaling mobile games and apps since 2011.
Battle-tested performance experts scaling mobile games and apps since 2011.
+
Years Experience
+
Years Experience
14
+
Years Experience
€
M
Annual Budgets Managed
€
M
Annual Budgets Managed
20
M
Euros Annual Budgets Managed
+
Countries
+
Countries
10
+
Countries
Benefits
See why partnering with us is the smartest move.
Benefits
See why partnering with us is the smartest move.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
We don’t just work together, We Scale together.
We don’t just work together, We Scale together.
Our services
Grow Your Mobile Game or App With the Performance Experts
Our services
Grow Your Mobile Game or App With the Performance Experts
User Acquisition (UA)
Scaling a mobile app or game isn't about buying traffic — it's about acquiring the right users, keeping costs under control, and driving measurable returns.
Paid Media Management
Soft Launch & Market Testing
Advanced Analytics
Creative Strategy for UA
User Acquisition (UA)
Scaling a mobile app or game isn't about buying traffic — it's about acquiring the right users, keeping costs under control, and driving measurable returns.
Paid Media Management
Soft Launch & Market Testing
Advanced Analytics
Creative Strategy for UA
App Store Optimization (ASO)
Your app's store page is your storefront. Without ASO, even the best UA strategy leaks value.
Keyword Strategy
Store Listing Optimization
Competitive Intelligence
Global Localization
App Store Optimization (ASO)
Your app's store page is your storefront. Without ASO, even the best UA strategy leaks value.
Keyword Strategy
Store Listing Optimization
Competitive Intelligence
Global Localization
UA Analytics
Mobile apps and games generate oceans of data but without the right analysis, you're flying blind.
KPI Definition & Tracking
Advanced Analytics
Data Visualization
Predictive Modeling
UA Analytics
Mobile apps and games generate oceans of data but without the right analysis, you're flying blind.
KPI Definition & Tracking
Advanced Analytics
Data Visualization
Predictive Modeling
Creative Strategy
In UA, creative is king. We design and test creatives that don't just look good they perform.
Creative Development
Performance Optimization
Competitive Analysis
A/B Testing
Creative Strategy
In UA, creative is king. We design and test creatives that don't just look good they perform.
Creative Development
Performance Optimization
Competitive Analysis
A/B Testing
Community and Retention
Acquiring users is only half the battle keeping them engaged is where long-term success is won.
Community Features
Retention Programming
Event Calendars
Loyalty Systems
Community and Retention
Acquiring users is only half the battle keeping them engaged is where long-term success is won.
Community Features
Retention Programming
Event Calendars
Loyalty Systems
Hubapps has been an amazing partner for Adsmood
I would 100% recommend working with Hubapps
It was a pleasure working with Hubapps
Featured Work
Explore the projects where we played, experimented, and built something amazing.
At HubApps, we help companies tackle mobile growth challenges. Our team has managed over €20MM in annual ad spend, partnering with both top brands and rising studios. Here are some of our success stories.
Featured Work
Explore the projects where we played, experimented, and built something amazing.
At HubApps, we help companies tackle mobile growth challenges. Our team has managed over €20MM in annual ad spend, partnering with both top brands and rising studios. Here are some of our success stories.
ASO
UA
UA Analytics
Boosting App Store Visibility and Conversion for FunPlus
How to ensure conversion when you're setting up a new department? The Hubapps team integrated into FunPlus under the leadership of Carlos Pérez to promote app store visibility and conversion
Read Case Study
Our Work Process
From idea to impact—our process makes it easy, exciting, and effective!
Our Work Process
From idea to impact—our process makes it easy, exciting, and effective!
1
Discovery & Strategy Alignment
• Understand the game: genre, mechanics, monetization model, target audience.
• Review existing data (CPI, retention, LTV, creative performance).
• Align on business goals: soft-launch targets, scale goals, ROAS, or brand awareness.
• Identify areas of highest impact
2
Creative, UA and ASO testing
• Produce ad creatives: videos, playables, static ads, UGC, influencer concepts.
• Ensure ASO optimization
• Build initial campaigns across selected channels (Meta, TikTok, Unity, ASA, influencers etc.).
bullet point -4
3
Launch, Test, & Optimize
Run soft-launch or initial test campaigns. A/B test creatives, targeting, bid strategies, and geos. Analyze CPI, IPM, ROAS, retention, and creative winners to refine strategy. Scale the best-performing channels and creatives.
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4
Reporting, Scaling, & Ongoing Growth
Set up tracking: MMP integration (AppsFlyer, Adjust, Singular), SDK checks, event mapping. Meet regularly to discuss performance and roadmap. Scale budgets based on profitable signals and LTV projections. Support broader growth strategies: ASO, influencer programs, cross-promotion, community building.
bullet point -2
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bullet point -4
1
Discovery & Strategy Alignment
• Understand the game: genre, mechanics, monetization model, target audience.
• Review existing data (CPI, retention, LTV, creative performance).
• Align on business goals: soft-launch targets, scale goals, ROAS, or brand awareness.
• Identify areas of highest impact
2
Creative, UA and ASO testing
• Produce ad creatives: videos, playables, static ads, UGC, influencer concepts.
• Ensure ASO optimization
• Build initial campaigns across selected channels (Meta, TikTok, Unity, ASA, influencers etc.).
3
Launch, Test, & Optimize
• Run soft-launch or initial test campaigns.
• A/B test creatives, targeting, bid strategies, and geos.
• Analyze CPI, IPM, ROAS, retention, and creative winners to refine strategy.
• Scale the best-performing channels and creatives.
4
Reporting, Scaling, & Ongoing Growth
• PSet up tracking: MMP integration (AppsFlyer, Adjust, Singular), SDK checks, event mapping.
• Meet regularly to discuss performance and roadmap.
• Scale budgets based on profitable signals and LTV projections.
• Support broader growth strategies: ASO, influencer programs, cross-promotion, community building.
1
Discovery & Strategy Alignment
• Understand the game: genre, mechanics, monetization model, target audience.
• Review existing data (CPI, retention, LTV, creative performance).
• Align on business goals: soft-launch targets, scale goals, ROAS, or brand awareness.
• Identify areas of highest impact
2
Creative, UA and ASO testing
• Produce ad creatives: videos, playables, static ads, UGC, influencer concepts.
• Ensure ASO optimization
• Build initial campaigns across selected channels (Meta, TikTok, Unity, ASA, influencers etc.).
3
Launch, Test, & Optimize
• Run soft-launch or initial test campaigns.
• A/B test creatives, targeting, bid strategies, and geos.
• Analyze CPI, IPM, ROAS, retention, and creative winners to refine strategy.
• Scale the best-performing channels and creatives.
4
Reporting, Scaling, & Ongoing Growth
• PSet up tracking: MMP integration (AppsFlyer, Adjust, Singular), SDK checks, event mapping.
• Meet regularly to discuss performance and roadmap.
• Scale budgets based on profitable signals and LTV projections.
• Support broader growth strategies: ASO, influencer programs, cross-promotion, community building.
Our differences
We're not consultants and we're not another agency; we're the missing piece of your growth team.
At Hubapps, we believe the future belongs to adaptive, intentionally built teams who can integrate and deliver performance at speed. We're here to show clients that specialized expertise, embedded directly, is the fastest way to scale apps and games.
Our Philosophy
We're not consultants and we're not another agency; we're the missing piece of your growth team.
At Hubapps, we believe the future belongs to adaptive, intentionally built teams who can integrate and deliver performance at speed. We're here to show clients that specialized expertise, embedded directly, is the fastest way to scale apps and games.
Client Stories
What Clients Say
"
Hubapps has been an amazing partner for Adsmood
Santiago Cordoba,
Creative Services, Adsmood
"
Hubapps has been an amazing partner for Adsmood
Santiago Cordoba,
Creative Services, Adsmood
"
It was a pleasure working with Maria. Shes's very professional and I learnt a lot from her about different UA Strategies from gaming to everyday apps as well as new channels. Her clarity and professionalism made her a truely valuable partner.
Jade Fermont
User Acquisition Specialist WEEWOO
"
It was a pleasure working with Maria. Shes's very professional and I learnt a lot from her about different UA Strategies from gaming to everyday apps as well as new channels. Her clarity and professionalism made her a truely valuable partner.
Jade Fermont
User Acquisition Specialist WEEWOO
"
I would 100% recommend working with Hubapps as there is always been a high level of professionalism, organization, and commitment.
Carlos Perez
ASO Manager, FunPlus
"
I would 100% recommend working with Hubapps as there is always been a high level of professionalism, organization, and commitment.
Carlos Perez
ASO Manager, FunPlus
Blog
Level Up
The blog where mobile games learn how to stop being ignored, start getting downloaded, and finally live up to their “next big hit” destiny. Because your mobile game deserves more players than your grandma and her bridge club.
Blog
Blog
The blog where mobile games learn how to stop being ignored, start getting downloaded, and finally live up to their “next big hit” destiny. Because your mobile game deserves more players than your grandma and her bridge club.
10 mins read
10 mins read
10 mins read
The UA Mobile Gaming Survival Guide for 2026: The Trends and Best Plays
The UA Mobile Gaming Survival Guide for 2026: The Trends and Best Plays
21 Nov 2025
21 Nov 2025
USER ACQUISITION
15 mins read
15 mins read
15 mins read
Mobile Games Creative Strategy 2026: How to Cut CPI and Boost Growth
Mobile Games Creative Strategy 2026: How to Cut CPI and Boost Growth
18 Nov 2025
18 Nov 2025
USER ACQUISITION
About us
The story of Hubapps began with the dynamic duo that is Maria and Pablo, two mobile marketing specialists who saw the same problem from different angles.
María de la Puente had been deep in mobile gaming since 2011, back when most marketers were still figuring out that games weren't just another app category. While others were applying traditional digital marketing playbooks, María was learning a hard truth: mobile games are entertainment experiences that need completely different acquisition strategies.
Meanwhile, Pablo Elizalde brought technical expertise from his background as an iOS Developer and Scrum Master at The Mobile Company and Woov in Amsterdam.
The team met in Amsterdam, and the rest, as they say, is history!
Join the Team
We value curiosity, collaboration, and a can-do attitude.
Join a team that celebrates your unique skills and helps you unlock your full potential.
About us
The story of Hubapps began with the dynamic duo that is Maria and Pablo, two mobile marketing specialists who saw the same problem from different angles.
María de la Puente had been deep in mobile gaming since 2011, back when most marketers were still figuring out that games weren't just another app category. While others were applying traditional digital marketing playbooks, María was learning a hard truth: mobile games are entertainment experiences that need completely different acquisition strategies.
Meanwhile, Pablo Elizalde brought technical expertise from his background as an iOS Developer and Scrum Master at The Mobile Company and Woov in Amsterdam.
The team met in Amsterdam, and the rest, as they say, is history!
Join the Team
We value curiosity, collaboration, and a can-do attitude.
Join a team that celebrates your unique skills and helps you unlock your full potential.
Frequently Asked Questions
Mobile Gaming QnA Your curiosity meets our expertise.
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
Frequently Asked Questions
Mobile Gaming QnA Your curiosity meets our expertise.
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
What exactly does Hubapps do?
Hubapps is an embedded mobile growth team. We plug senior UA, ASO, analytics, creative, and retention specialists directly into your workflows — so you can scale your app or game faster without bloated agency fees or junior execution.
How are you different from a traditional agency?
We don’t operate with big retainers, layers of account managers, or juniors running your campaigns. You work directly with senior experts who seamlessly integrate into your tools, routines, and stand-ups, making them part of your team.
What types of companies do you work with?
We partner with mobile gaming studios (from indie to AAA), mobile app teams, venture-backed startups, and companies with existing UA operations that need senior support or operational firepower.
Do you work with both apps and mobile games?
Absolutely. Our background spans 13+ years across gaming, fintech, e-commerce, lifestyle, health, productivity, and more. Games are our deepest specialty, but app categories benefit from the same performance rigor.
Do we need to have an existing UA or ASO setup before working with you?
Not at all. We can build your full growth engine from scratch — or step into an established structure to optimize, scale, or fully own channels.
How quickly can you start?
Typically we can start within 1–2 weeks, depending on the services and seniority profile you need.
What’s your pricing model?
We scope based on seniority, hours, and the mix of services you need — not % of ad spend. That means predictable cost, full transparency, and no media fees.
Do you offer project-based work or long-term partnerships?
Both. Soft launches, audits, creative sprints, and ASO overhauls work great as projects. UA management, analytics, and ongoing strategy tend to be longer-term engagements.
How do you measure success?
ROAS, LTV, retention, and revenue — never vanity metrics. We set KPIs together based on your category, growth stage, and budget.
Can you help during soft launch?
Yes — we specialize in soft launch frameworks for games and high-growth apps. KPI definition, testing markets, creative testing, retention baselines, and launch readiness are all part of our process.
What exactly does Hubapps do?
Hubapps is an embedded mobile growth team. We plug senior UA, ASO, analytics, creative, and retention specialists directly into your workflows — so you can scale your app or game faster without bloated agency fees or junior execution.
How are you different from a traditional agency?
We don’t operate with big retainers, layers of account managers, or juniors running your campaigns. You work directly with senior experts who seamlessly integrate into your tools, routines, and stand-ups, making them part of your team.
What types of companies do you work with?
We partner with mobile gaming studios (from indie to AAA), mobile app teams, venture-backed startups, and companies with existing UA operations that need senior support or operational firepower.
Do you work with both apps and mobile games?
Absolutely. Our background spans 13+ years across gaming, fintech, e-commerce, lifestyle, health, productivity, and more. Games are our deepest specialty, but app categories benefit from the same performance rigor.
Do we need to have an existing UA or ASO setup before working with you?
Not at all. We can build your full growth engine from scratch — or step into an established structure to optimize, scale, or fully own channels.
How quickly can you start?
Typically we can start within 1–2 weeks, depending on the services and seniority profile you need.
What’s your pricing model?
We scope based on seniority, hours, and the mix of services you need — not % of ad spend. That means predictable cost, full transparency, and no media fees.
Do you offer project-based work or long-term partnerships?
Both. Soft launches, audits, creative sprints, and ASO overhauls work great as projects. UA management, analytics, and ongoing strategy tend to be longer-term engagements.
How do you measure success?
ROAS, LTV, retention, and revenue — never vanity metrics. We set KPIs together based on your category, growth stage, and budget.
Can you help during soft launch?
Yes — we specialize in soft launch frameworks for games and high-growth apps. KPI definition, testing markets, creative testing, retention baselines, and launch readiness are all part of our process.
Ready to Scale Your Mobile Game?
Ready to Scale Your Mobile Game?
Fill out the form and we'll get back to you within 24 hours. Or reach out directly via email or LinkedIn.
Fill out the form and we'll get back to you within 24 hours. Or reach out directly via email or LinkedIn.