The performance specialists: the missing piece of your mobile acquisition team

We're not just another agency. We're your embedded user acquisition team specialized performance experts that integrate into your workflows to scale mobile apps and games.

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View our work

Battle-tested performance experts scaling mobile games and apps since 2011.

Years Experience

€

Annual Budgets Managed

Euros Annual Budgets Managed

Countries

Benefits

See why partnering with us is the smartest move.

Benefits

See why partnering with us is the smartest move.

Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.

Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.

Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.
Part of your team Not just consultants
We integrate directly with your team. No handoffs, no communication gaps, no wondering if your partner actually understands gaming.
Senior talent, dedicated
You get the actual expert, not their assistant. Our team has been scaling mobile games since 2011.
Mobile expertise UA is our zone
Mobile marketing requires specialized knowledge. We've lived and breathed mobile user acquisition for over a decade.
Results-obsessed – We chase ROAS
We're obsessed with your bottom line, not our billable hours. Performance comes first, everything else follows.

We don’t just work together, We Scale together.

Our services

Grow Your Mobile Game or App With the Performance Experts

User Acquisition

App Store Optimization

UA Analytics

Creative Strategy

Community and Retention

User Acquisition (UA)

Scaling a mobile app or game isn't about buying traffic — it's about acquiring the right users, keeping costs under control, and driving measurable returns.

Paid Media Management

Soft Launch & Market Testing

Advanced Analytics

Creative Strategy for UA

Learn More

User Acquisition (UA)

Scaling a mobile app or game isn't about buying traffic — it's about acquiring the right users, keeping costs under control, and driving measurable returns.

Paid Media Management

Soft Launch & Market Testing

Advanced Analytics

Creative Strategy for UA

App Store Optimization (ASO)

Your app's store page is your storefront. Without ASO, even the best UA strategy leaks value.

Keyword Strategy

Store Listing Optimization

Competitive Intelligence

Global Localization

Learn More

App Store Optimization (ASO)

Your app's store page is your storefront. Without ASO, even the best UA strategy leaks value.

Keyword Strategy

Store Listing Optimization

Competitive Intelligence

Global Localization

UA Analytics

Mobile apps and games generate oceans of data but without the right analysis, you're flying blind.

KPI Definition & Tracking

Advanced Analytics

Data Visualization

Predictive Modeling

Learn More

UA Analytics

Mobile apps and games generate oceans of data but without the right analysis, you're flying blind.

KPI Definition & Tracking

Advanced Analytics

Data Visualization

Predictive Modeling

Creative Strategy

In UA, creative is king. We design and test creatives that don't just look good they perform.

Creative Development

Performance Optimization

Competitive Analysis

A/B Testing

Learn More

Creative Strategy

In UA, creative is king. We design and test creatives that don't just look good they perform.

Creative Development

Performance Optimization

Competitive Analysis

A/B Testing

Community and Retention

Acquiring users is only half the battle keeping them engaged is where long-term success is won.

Community Features

Retention Programming

Event Calendars

Loyalty Systems

Learn More

Community and Retention

Acquiring users is only half the battle keeping them engaged is where long-term success is won.

Community Features

Retention Programming

Event Calendars

Loyalty Systems

Hubapps has been an amazing partner for Adsmood
I would 100% recommend working with Hubapps
It was a pleasure working with Hubapps

Featured Work

Explore the projects where we played, experimented, and built something amazing.

At HubApps, we help companies tackle mobile growth challenges. Our team has managed over €20MM in annual ad spend, partnering with both top brands and rising studios. Here are some of our success stories.

ASO

UA Analytics

Boosting App Store Visibility and Conversion for FunPlus

How to ensure conversion when you're setting up a new department? The Hubapps team integrated into FunPlus under the leadership of Carlos Pérez to promote app store visibility and conversion

Read Case Study

UA Analytics

Creative Strategy

Rebuilding Performance Marketing and Scaling Through Acquisition for Taxfix

How do you rebuild a performance engine during peak season — and unify two markets after an acquisition? The Hubapps team partnered with Taxfix to restore stability, streamline operations, and drive growth across Spain and Germany.

Read Case Study

View all Casestudies

Our Work Process

From idea to impact our process makes it easy, exciting, and effective!

Discovery & Strategy Alignment

Understand the game: genre, mechanics, monetization model, target audience.

Review existing data (CPI, retention, LTV, creative performance).

Align on business goals: soft-launch targets, scale goals, ROAS, or brand awareness.

Identify areas of highest impact

Creative, UA and ASO testing

• Produce ad creatives: videos, playables, static ads, UGC, influencer concepts.

• Ensure ASO optimization

• Build initial campaigns across selected channels (Meta, TikTok, Unity, ASA, influencers etc.).

bullet point -4

Launch, Test, & Optimize

Run soft-launch or initial test campaigns. A/B test creatives, targeting, bid strategies, and geos. Analyze CPI, IPM, ROAS, retention, and creative winners to refine strategy. Scale the best-performing channels and creatives.

bullet point -2

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Reporting, Scaling, & Ongoing Growth

Set up tracking: MMP integration (AppsFlyer, Adjust, Singular), SDK checks, event mapping. Meet regularly to discuss performance and roadmap. Scale budgets based on profitable signals and LTV projections. Support broader growth strategies: ASO, influencer programs, cross-promotion, community building.

bullet point -2

bullet point -3

bullet point -4

Discovery & Strategy Alignment

Understand the game: genre, mechanics, monetization model, target audience.

Review existing data (CPI, retention, LTV, creative performance).

Align on business goals: soft-launch targets, scale goals, ROAS, or brand awareness.

Identify areas of highest impact

Creative, UA and ASO testing

• Produce ad creatives: videos, playables, static ads, UGC, influencer concepts.

• Ensure ASO optimization

• Build initial campaigns across selected channels (Meta, TikTok, Unity, ASA, influencers etc.).

Launch, Test, & Optimize

• Run soft-launch or initial test campaigns.

• A/B test creatives, targeting, bid strategies, and geos.

• Analyze CPI, IPM, ROAS, retention, and creative winners to refine strategy.

• Scale the best-performing channels and creatives.

Reporting, Scaling, & Ongoing Growth

• PSet up tracking: MMP integration (AppsFlyer, Adjust, Singular), SDK checks, event mapping.

• Meet regularly to discuss performance and roadmap.

• Scale budgets based on profitable signals and LTV projections.

• Support broader growth strategies: ASO, influencer programs, cross-promotion, community building.

Discovery & Strategy Alignment

Understand the game: genre, mechanics, monetization model, target audience.

Review existing data (CPI, retention, LTV, creative performance).

Align on business goals: soft-launch targets, scale goals, ROAS, or brand awareness.

Identify areas of highest impact

Creative, UA and ASO testing

• Produce ad creatives: videos, playables, static ads, UGC, influencer concepts.

• Ensure ASO optimization

• Build initial campaigns across selected channels (Meta, TikTok, Unity, ASA, influencers etc.).

Launch, Test, & Optimize

• Run soft-launch or initial test campaigns.

• A/B test creatives, targeting, bid strategies, and geos.

• Analyze CPI, IPM, ROAS, retention, and creative winners to refine strategy.

• Scale the best-performing channels and creatives.

Reporting, Scaling, & Ongoing Growth

• PSet up tracking: MMP integration (AppsFlyer, Adjust, Singular), SDK checks, event mapping.

• Meet regularly to discuss performance and roadmap.

• Scale budgets based on profitable signals and LTV projections.

• Support broader growth strategies: ASO, influencer programs, cross-promotion, community building.

Client Stories

What Clients Say

Hubapps has been an amazing partner for Adsmood

Santiago Cordoba,

Creative Services, Adsmood

It was a pleasure working with Maria. Shes's very professional and I learnt a lot from her about different UA Strategies from gaming to everyday apps as well as new channels. Her clarity and professionalism made her a truely valuable partner.

Jade Fermont

User Acquisition Specialist WEEWOO

I would 100% recommend working with Hubapps as there is always been a high level of professionalism, organization, and commitment.

Read casestudy

Carlos Perez

ASO Manager, FunPlus

Blog

Level Up

The blog where mobile games learn how to stop being ignored, start getting downloaded, and finally live up to their “next big hit” destiny. Because your mobile game deserves more players than your grandma and her bridge club.

Blog

5 mins read

Feb 19, 2026

The Algorithmic UA Playbook: How to Scale Mobile Games Without Audience Targeting

5 mins read

Feb 19, 2026

The Algorithmic UA Playbook: How to Scale Mobile Games Without Audience Targeting

5 mins read

Feb 19, 2026

How to Optimize Your UA Audience?

5 mins read

Feb 19, 2026

How to Optimize Your UA Audience?

6 mins read

Community & Retention

Feb 10, 2026

Visibility Matters: How Personal Branding Is Reshaping Careers in Mobile Gaming

6 mins read

Community & Retention

Feb 10, 2026

Visibility Matters: How Personal Branding Is Reshaping Careers in Mobile Gaming

View all Blogs

About us

The story of Hubapps began with the dynamic duo that is Maria and Pablo, two mobile marketing specialists who saw the same problem from different angles.

María de la Puente had been deep in mobile gaming since 2011, back when most marketers were still figuring out that games weren't just another app category. While others were applying traditional digital marketing playbooks, María was learning a hard truth: mobile games are entertainment experiences that need completely different acquisition strategies.

Meanwhile, Pablo Elizalde brought technical expertise from his background as an iOS Developer and Scrum Master at The Mobile Company and Woov in Amsterdam.

The team met in Amsterdam, and the rest, as they say, is history!

UA Wizard

María de la Puente

Founder & CEO

tech alchemist

Pablo Elizalde

Founder & CTO

Join the Team

We value curiosity, collaboration, and a can-do attitude.
Join a team that celebrates your unique skills and helps you unlock your full potential.

Join Our Team

About us

The story of Hubapps began with the dynamic duo that is Maria and Pablo, two mobile marketing specialists who saw the same problem from different angles.

Meanwhile, Pablo Elizalde brought technical expertise from his background as an iOS Developer and Scrum Master at The Mobile Company and Woov in Amsterdam.

The team met in Amsterdam, and the rest, as they say, is history!

UA Wizard

María de la Puente

Founder & CEO

tech alchemist

Pablo Elizalde

Founder & CTO

Join the Team

We value curiosity, collaboration, and a can-do attitude.
Join a team that celebrates your unique skills and helps you unlock your full potential.

Join Our Team

Frequently Asked Questions

Mobile Gaming QnA Your curiosity meets our expertise.

We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.

Frequently Asked Questions

Mobile Gaming QnA Your curiosity meets our expertise.

We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.

What exactly does Hubapps do?

AI-driven analysis uses advanced algorithms to process your data in real-time, identifying trends, patterns, and opportunities. This helps you make informed decisions quickly, optimize your strategies, and stay ahead of the competition.

The performance specialists: the missing piece of your mobile acquisition team

The performance specialists: the missing piece of your mobile acquisition team

See why partnering with us is the smartest move.

See why partnering with us is the smartest move.

Part of your team Not just consultants

Senior talent, dedicated

Mobile expertise UA is our zone

Results-obsessed – We chase ROAS

Part of your team Not just consultants

Senior talent, dedicated

Mobile expertise UA is our zone

Results-obsessed – We chase ROAS

Part of your team Not just consultants

Senior talent, dedicated

Mobile expertise UA is our zone

Results-obsessed – We chase ROAS

Part of your team Not just consultants

Senior talent, dedicated

Mobile expertise UA is our zone

Results-obsessed – We chase ROAS

Part of your team Not just consultants

Senior talent, dedicated

Mobile expertise UA is our zone

Results-obsessed – We chase ROAS

Part of your team Not just consultants

Senior talent, dedicated

Mobile expertise UA is our zone

Results-obsessed – We chase ROAS

Part of your team Not just consultants

Senior talent, dedicated

Mobile expertise UA is our zone

Results-obsessed – We chase ROAS

Part of your team Not just consultants

Senior talent, dedicated

Mobile expertise UA is our zone

Results-obsessed – We chase ROAS

Part of your team Not just consultants

Senior talent, dedicated

Mobile expertise UA is our zone

Results-obsessed – We chase ROAS

Part of your team Not just consultants

Senior talent, dedicated

Mobile expertise UA is our zone

Results-obsessed – We chase ROAS

Part of your team Not just consultants

Senior talent, dedicated

Mobile expertise UA is our zone

Results-obsessed – We chase ROAS

Part of your team Not just consultants

Senior talent, dedicated

Mobile expertise UA is our zone

Results-obsessed – We chase ROAS

We don’t just work together, We Scale together.

We don’t just work together, We Scale together.

Grow Your Mobile Game or App With the Performance Experts

User Acquisition (UA)

Learn More

User Acquisition (UA)

App Store Optimization (ASO)

Learn More

App Store Optimization (ASO)

UA Analytics

Learn More

UA Analytics

Creative Strategy

Learn More

Creative Strategy

Community and Retention

Learn More

Community and Retention

Hubapps has been an amazing partner for Adsmood

I would 100% recommend working with Hubapps

It was a pleasure working with Hubapps

Explore the projects where we played, experimented, and built something amazing.

Boosting App Store Visibility and Conversion for FunPlus

Rebuilding Performance Marketing and Scaling Through Acquisition for Taxfix

From idea to impact our process makes it easy, exciting, and effective!

Discovery & Strategy Alignment

Creative, UA and ASO testing

Launch, Test, & Optimize