Our services
Grow Your Mobile Game or App With the Performance Experts
Featured Work
Explore the projects where we played, experimented, and built something amazing.
At HubApps, we help companies tackle mobile growth challenges. Our team has managed over €20MM in annual ad spend, partnering with both top brands and rising studios. Here are some of our success stories.
ASO
UA
UA Analytics
Boosting App Store Visibility and Conversion for FunPlus
How to ensure conversion when you're setting up a new department? The Hubapps team integrated into FunPlus under the leadership of Carlos Pérez to promote app store visibility and conversion
Read Case Study
UA
UA Analytics
Creative Strategy
Rebuilding Performance Marketing and Scaling Through Acquisition for Taxfix
How do you rebuild a performance engine during peak season — and unify two markets after an acquisition? The Hubapps team partnered with Taxfix to restore stability, streamline operations, and drive growth across Spain and Germany.
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Our Work Process
From idea to impact our process makes it easy, exciting, and effective!
Client Stories
What Clients Say
"
Hubapps has been an amazing partner for Adsmood
Santiago Cordoba,
Creative Services, Adsmood
"
It was a pleasure working with Maria. Shes's very professional and I learnt a lot from her about different UA Strategies from gaming to everyday apps as well as new channels. Her clarity and professionalism made her a truely valuable partner.
Jade Fermont
User Acquisition Specialist WEEWOO
"
I would 100% recommend working with Hubapps as there is always been a high level of professionalism, organization, and commitment.
Read casestudy
Carlos Perez
ASO Manager, FunPlus
What exactly does Hubapps do?
Hubapps is a performance-driven mobile growth partner for apps and games.
We specialize in User Acquisition (UA) and App Store Optimization (ASO), helping mobile companies scale installs, improve retention, and drive profitable growth. From strategy and testing to execution and optimization, we focus on measurable results — not vanity metrics.
How is Hubapps different from a traditional agency?
We don’t operate like a volume-based agency juggling dozens of accounts.
Hubapps works as a strategic extension of your team. That means:
Hands-on execution
Data-first decision making
Clear performance accountability
Direct access to senior experts
We don’t have bloated structures or hand off to juniors. We are focused on growth execution.
What types of companies do you work with?
We work with mobile-first companies across apps and games — from funded startups to established publishers.
Our clients typically have one of the following challenges:
Are looking to soft launch their games or apps
Have product-market fit but are looking to scale
Want to scale profitably
Need a structured and performance driven approach
Do you work with both apps and mobile games?
Yes.
We support both mobile apps and mobile games across different verticals and monetization models, including subscription, freemium, hybrid, and in-app purchase models.
Growth mechanics differ between apps and games, and we adapt strategy accordingly.
Do we need to have an existing UA or ASO setup before working with you?
No.
We can start from scratch or optimize an existing setup.
If you already have campaigns running, we audit and restructure them for performance. If you’re pre-launch or early-stage, we help you build the right foundation from day one.
How quickly can you start?
We typically onboard within 1–2 weeks.
The first phase includes:
Data and tracking review
Strategic planning
Channel prioritization
Testing roadmap creation
Execution begins immediately after alignment.
What’s your pricing model?
We offer flexible engagement models depending on your stage and needs.
Options may include:
Monthly retainers
Performance-based components
Project-based engagements (e.g., ASO overhaul, soft launch support)
Do you offer project-based work or long-term partnerships?
Both. We support focused projects and ongoing growth partnerships for UA, creative strategy, UA analytics and ASO
Most clients choose long-term collaboration once they see structured results.
How do you measure success?
We work with clients to focus on the most important metrics. We measure what actually matters to your business including:
Cost per install (CPI)
No of installs
Cost per acquisition (CPA)
Return on ad spend (ROAS)
Lifetime value (LTV)
Retention and cohort performance
Our goal is sustainable, profitable growth, not just install volume.
Can you help during soft launch?
Yes. Soft launch is where growth foundations are built. We support:
Market testing strategy
Creative testing frameworks
Early UA experiments
Funnel diagnostics
ASO validation
Getting soft launch right dramatically increases your chances of scaling successfully.