Our Story
/ About Hubapps - Battle-tested UA and mobile app performance experts
Discover how Hubapps is changing mobile gaming user acquisition with embedded expert teams that scale apps and drive results.
The story of Hubapps began with the dynamic duo that is Maria and Pablo, two mobile specialists who saw the same problem from different angles
María De la Puente had been deep in mobile gaming since 2011, back when most marketers were still figuring out that games weren't just another app category. While others were applying traditional digital marketing playbooks, María was learning a hard truth: mobile games are entertainment experiences that need completely different acquisition strategies
Pablo Elizalde has been building for mobile since 2011 as well, back when iOS 5 was brand new and Android was still finding its footing. Over the years, that path run through startups, agencies, and large corporations, each sharpening a different skill. In recent years, Pablo has blended development expertise with data analysis, bridging code and insights to build smarter mobile products.
The team met in Amsterdam, and the rest, as they say, is history!
In mobile, both saw the same struggles repeat: agencies missing mobile-specific challenges, bloated costs, and one-size-fits-all strategies that ignored user acquisition's realities
/ The Problems We Saw
> Agencies billing big retainers + media fees, while juniors executed campaigns.
> Generic playbooks that ignored player psychology and the realities of gaming UA.
> Team paying for overheads they didn't need, and getting little in returns.
> Lack of results-focused strategy