Our Story
/ About Hubapps - Battle-tested UA and mobile app performance experts
Discover how Hubapps is changing mobile gaming user acquisition with embedded expert teams that scale apps and drive results.
The story of Hubapps began with the dynamic duo that is Maria and Pablo, two mobile specialists who saw the same problem from different angles
María De la Puente had been deep in mobile gaming since 2011, back when most marketers were still figuring out that games weren't just another app category. While others were applying traditional digital marketing playbooks, María was learning a hard truth: mobile games are entertainment experiences that need completely different acquisition strategies
Pablo Elizalde has been building for mobile since 2011 as well, back when iOS 5 was brand new and Android was still finding its footing. Over the years, that path run through startups, agencies, and large corporations, each sharpening a different skill. In recent years, Pablo has blended development expertise with data analysis, bridging code and insights to build smarter mobile products.
The team met in Amsterdam, and the rest, as they say, is history!
In mobile, both saw the same struggles repeat: agencies missing mobile-specific challenges, bloated costs, and one-size-fits-all strategies that ignored user acquisition's realities
/ The Problems We Saw
> Agencies billing big retainers + media fees, while juniors executed campaigns.
> Generic playbooks that ignored player psychology and the realities of gaming UA.
> Team paying for overheads they didn't need, and getting little in returns.
> Lack of results-focused strategy
/ The Hubapps Solution
We exist to make mobile growth expertise accessible, flexible, and directly impactful. We integrate into your team, work side by side, and focus on the only metric that matters: your bottom line
Here's how we do it differently:
> 10+ years of gaming UA experience
> Cross-functional expertise in UA, ASO, analytics, and retention
> Embed directly with your team
> Direct access to senior experts
> Flexible scaling the right profiles and hour when you need them
> Performace accountability - we only succeed when you do
/ Our Philosophy
At Hubapps, we believe the future belongs to adaptive, intentionally built teams who can integrate and deliver performance at speed. We’re here to show clients that specialized expertise, embedded directly, is the fastest way to scale apps and games.
We’re not consultants and we're not another agency; we’re the missing piece of your growth team.
/ The Team
At Hubapps, we believe the future belongs to adaptive, intentionally built teams who can integrate and deliver performance at speed. We’re here to show clients that specialized expertise, embedded directly, is the fastest way to scale apps and games.
We’re not consultants and we're not another agency; we’re the missing piece of your growth team.
/ Partners
Trusted by studios worldwide, we’ve scaled apps past millions of installs, improved ROAS in saturated markets, and helped teams rethink how they approach growth.
We collaborate with a curated network of best-in-class partners to deliver full-stack performance solutions — from data infrastructure to creative production.
/ Our Technology Partners
/ Our Strategic Growth Partners
These partners allow us to expand your capabilities on demand: from creative testing at scale to advanced growth modeling.
CodeEvolution
Spearheaded by Nacho Bello, Code Evolution allows gaming companies to maximize their loyalty and retention through access to first party data via the Code Evolution platform.
RocketShip HQ
Creative production studio delivering high-performing UGC and ad creatives for mobile growth campaigns
With Hubapps, you’re not just getting a team — you’re gaining access to a performance network. We plug the right specialists and tools directly into your workflows to accelerate results, without the overhead of building full in-house teams.